Deputy Minister in the Presidency, Mr Kenny Morolong, MP engages the GCIS Budget Vote, 12 July 2024

Honourable House Chairperson and Honourable Members
Hon. Minister in The Presidency, Ms Khumbudzo Ntshavheni;
Hon Deputy Minister in The Presidency, Ms Nonceba Mhlauli
Chairperson of the Portfolio Committee on Communications and Digital 
Technologies, Hon. Ms Khusela Diko;
Honourable Members of the committee
Acting Director General of GCIS, Ms Nomonde Mnukwa,
Chairpersons of MDDA and BrandSA
Executive Management of GCIS, MDDA and BrandSA

Over the last thirty years, we have sought to build a democracy that demonstrably 
has vibrant contestation of ideas. We have negated the woefully wrong practice of 
resorting to repression, violent conflict and war. We have built state institutions 
practically to translate the ideals of freedom into actions that gradually transform, the 
lives and lived experiences of the very many poor people in our country. 

One of these institutions is the Government Communications and Information 
System. It’s naming proceeds from an important understanding that government is a 
system; thus its communication ought to be integrative and integrated. So as to 
provide a systematised approach to the whole of government communication and 
information; in a manner properly to assert a developmental agenda. 

This system, would assist government in communicating its ideas and canvass the 
ideas of the population; in order to enrich the developmental agenda to which I made 
mention. 
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Honourable House Chairperson!
As Samora Machel Said, we too say:
“Aluta Continua
Aluta Continua
The Struggle Continues!!!”
Against what?
The struggle continues against tribalism, ignorance, illiteracy, exploitation, 
superstition, misery, hunger & lack of clothing. 
So that one day, we will all be equal”

Honourable House Chairperson
As we work through the next five years of the 7th Government, we too have to boldly 
declare as Samora Machel did, Aluta Continua! 
We similarly have to ask the attendant question: “the struggle continues, against 
what?”
I am certain that you would agree with us when we say: The struggle continues 
against a pernicious retreat to backward identity politics, that seek to divide our 
nation. 

The struggle continues against hyperbole, misinformation and divisive propaganda
intent on driving mainly an anti-government sentiment, an agenda for stereotypes 
and intolerance. Thus, sowing seeds of civil unrest and blatant disregard for law and 
authority. 

Honourable Members 
The GCIS, was formed primarily as a response to the democratic imperative of 
freedom of information. It was formed to support the construction of a democratic, 
free and prosperous society. Thus the GCIS is an important institution in the 
continuous construction of a free and democratic South Africa based on purposively 
transformative constitutionalism to which members of the GNU commit.
The information provided by the GCIS to the citizenry ensures that we continue to
“Struggle against tribalism, ignorance, illiteracy, exploitation, superstition, misery, 
hunger & lack of clothing”, as was stated by Samora Machel.

Honourable House Chairperson
It is an honour and privilege for us as the Ministry in The Presidency; to present the 
Budget Vote for the Government Communication and Information System, in the 
year that we commemorate 30 Years of Freedom and Democracy. 

In the ensuing months, Minister Ntshavheni has requested the GCIS to engage in 
public campaigns properly to celebrate the achievements of our system of popularly
elected democratic governments. 

For the first time since the advent of our democracy, no party has been given a 
singular mandate to constitute a government. For its part, the ANC formed a 
Government of National Unity together with other partners principally to assert the 
primacy of our democratic system, our country and the interests of the people as a 
whole.

Honourable Members,
An immediate priority of the first democratically elected government in 1994, was to 
change the country’s image and brand to reflect the new society we were and are 
continuously building. Brand South Africa was established to help reconstruct the 
country brand and boost our nation’s image and reputation across the globe. It was 
also tasked with drawing all South Africans together in deeper social cohesion.
The task of Brand SA is to continuously place our nation brand in the imagination of 
the buyers of products and services in the globe. It is also tasked to contribute to the 
improvement of our global attractiveness and competitiveness. 

A key part of this is the development and implementation of strategic marketing 
campaigns aimed at promoting the country as an attractive destination for 
investment, trade, tourism, and study. By way of example, our citruses, our grapes, 
our wines, our industrial products as well as our tourism products depend on a 
strong nation brand, successfully to compete in the globally competitive markets. 

Honourable House Chairperson,
In 1994, the political economy of media prevalent in the emergent democratic South 
Africa was riddled with challenges that conditioned the production and consumption 
of information and ideas. The democratic government had to contend with this reality
and set about course to mediate in the tension between public good and capitalist 
gain. Thus in 2003, the MDDA was born with a task to issue an intervening force in 
favour of the struggle against ignorance.

Given the apartheid historical reality then, the media industry was highly
monopolised, there was limited or no diversity of news or opinion, and the voice of 
black people in the media was suppressed. 
Accordingly, MDDA had to set course for the development of community media, 
including community television, radio and print media, to allow people at grassroots 
level to voice their concerns, perspectives and actively participate in our democracy. 
The inclusion of local voices ensures that our communities are represented and 
reflected as part of our diverse nation.

These efforts of the MDDA therefore not only ensure the plurality of views but also 
allows for the democratisation of the terrain over which the struggle, contestation and 
cohesion over the meaning of ideas, the essence of culture and materiality of 
politics is conducted. 
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The democratisation of the media terrain, is evidenced by the support given to all 
forms of community media. This includes 321 community radio and community 
television stations, along with 185 community print projects such as community 
newspapers, magazines and small commercial print.
We do all these things as we do, “so that one day, we will all be equal”. 

Honourable Chairperson,
The budget we are presenting today expresses our determination to look to the 
future. In the 2024/25 financial year, we have set aside R186, 716 000 (One 
Hundred and Eighty Six Million, Seven Hundred and Sixteen Thousand) for 
Brand SA and R38, 568 000 (Thirty Eight Million, Five Hundred and Sixty Eight 
Thousand) for MDDA.

Over the next coming years, the communication and information system of 
government would have to continue to engage in the process of building a national 
consensus and build a bigger South African picture. 
Addressing members of the media, the erstwhile GCIS CEO, Mr Joel Netshitendze 
said in part: “ as many have pointed out, a nation without national consensus is like a 
house destined to collapse on the shifting sands of illusion.”
We are as a generation, owe it to our forebears and the next generation, to ensure 
that this nation doesn’t collapse!

Aluta Coninua!!! 
Ke a leboga!