The Business Research Company’s Green Tea Global Market Report 2024 – Market Size, Trends, And Global Forecast 2024-2033

LONDON, GREATER LONDON, UK, June 21, 2024 /EINPresswire.com/ -- The green tea market, derived from the leaves and buds of the Camellia sinensis plant, is poised for substantial growth in the coming years. Starting at $16.14 billion in 2023, the market is projected to expand to $17.6 billion in 2024, representing a robust compound annual growth rate (CAGR) of 9.1%. It will grow to $23.65 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. This growth can be attributed to factors such as increased awareness of health benefits, globalization, and the prevalence of lifestyle-related health conditions, alongside expansions in tea plantations and growing adoption of green tea.

Growing Consumer Shift Towards Healthy Choices
Green tea's popularity is fueled by a consumer shift towards healthier food choices. This trend emphasizes foods and beverages that support overall well-being, provide essential nutrients, and promote good health. Green tea is recognized for enhancing mental alertness, aiding digestion, and potentially assisting in weight loss. The International Food Information Council reported a significant increase in Americans adopting healthy eating patterns in 2022, further driving demand for green tea products.

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Major Players and Market Trends
Key players such as Unilever Group, Ito En Ltd., and Tata Consumer Product Limited are actively focusing on developing plant-based and vegan products to cater to increasing consumer preferences for healthier alternatives. For instance, ITO EN Ltd. introduced the matcha LOVE ENERGY + in 2021, a plant-based energy drink enriched with green tea and matcha blends, offering functional benefits like immunity support and mental clarity.

Green Tea Market Segments
The green tea market is segmented based on type, category, flavored vs. unflavored, and distribution channels:
• By Type: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Other Types
• By Category: Organic, Conventional
• By Flavored: Flavored, Unflavored
• By Distribution Channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channels

Regional Insights: Asia-Pacific Leading Growth
Asia-Pacific dominated the green tea market in 2023 and is expected to maintain its lead, driven by established tea cultures and increasing export demands. Meanwhile, North America is anticipated to be the fastest-growing region, supported by rising consumer awareness and preference for healthy beverages.

Access the complete report for an in-depth analysis of the global green tea market:
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Green Tea Global Market Report 2024 from TBRC covers the following information:
• Market size data for the forecast period: Historical and Future
• Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Trends, opportunities, strategies and so much more.

The Green Tea Global Market Report 2024 by The Business Research Company is the most comprehensive report that provides insights on green tea market size, green tea market drivers and trends, green tea market major players, competitors' revenues, market positioning, and market growth across geographies. The green tea market report helps you gain in-depth insights on opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.

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