![](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/6-beauty-brands-marketing-responsibly-to-gen-alpha/17581390-1-eng-GB/6-beauty-brands-marketing-responsibly-to-Gen-Alpha.jpg)
6 beauty brands marketing responsibly to Gen Alpha
News reports have highlighted the trend of young girls purchasing skin care products designed to address the needs of middle-aged women, such as targeting wrinkles and hyperpigmentation, which has caused concern among parents who worry about the damaging …