Eight San Francisco Brokerages Launch SF Buyer Graph Powered by RealScout
Alain Pinel Realtors, Berkshire Hathaway HomeServices Franciscan Properties, Climb Real Estate, Engel & Völkers, Golden Gate Sotheby’s International Realty, Intero Real Estate Services, Marker Real Estate, and Vanguard Properties partner with RealScout to establish the SF Buyer Graph. Additional brokerages encouraged to join the network
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SILICON VALLEY, Calif., Nov. 14, 2018 (GLOBE NEWSWIRE) -- Today, eight leading residential real estate brokerages in San Francisco announced the launch of the SF Buyer Graph, the 2nd regional Buyer Graph initiative announced after the launch of the NYC Buyer Graph in September, 2018. The founding members of the initiative are Alain Pinel Realtors, Berkshire Hathaway HomeServices Franciscan Properties, Climb Real Estate, Engel & Völkers, Golden Gate Sotheby’s International Realty, Intero Real Estate Services, Marker Real Estate, and Vanguard Properties. Agents that joined Alain Pinel Realtors through its recent acquisition of Hill & Co. will also be members of this initiative.
The SF Buyer Graph, powered by RealScout, enables participating brokerages to securely share buyer demand data across brokerages, unlocking advanced market analytics and smart deal brokering for participating agents and consumers. Many of the eight founding brokerages have been using RealScout’s listing alert and agent-client collaboration platform for several years, which, in addition to providing an industry-leading leading consumer home search experience to clients, has laid the foundation for capturing and utilizing buyer demand data.
“The SF Buyer Graph is a unique opportunity for brokerages like us to take advantage of our existing book of business and give real value back to consumers,” said Rainy Hake Austin, Executive Vice President and COO at Alain Pinel Realtors. “It allows us to build long-term value around our brand and business simply by recognizing our data as a critical asset.”
RealScout technology provides: 1) award-winning listing search and listing alert platform that keeps consumers connected to their agents, 2) consumer behavior data and analysis, which enables better customer service and experience, and 3) secure collaboration among agents of brokerages participating in the Buyer Graphs. SF Buyer Graph features will become available to participating brokers and agents starting 2019.
Agents, for example, will be able to use Buyer Graph data to advise their selling clients about how to price their home, based on real time demand data. RealScout’s platform can show how the number of active potential buyers will rise or fall depending on a sliding scale of listing price points, allowing agents and clients to intelligently balance price and market reach.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/8587072a-ace7-44df-926d-a2c6a692825d
From a marketing perspective, the Buyer Graph data enables listing agents to identify and connect with agents that have buying clients that matches a particular listing. While identifiable consumer is never shared, listing agents are able to reach potentially untapped parts of the market to broker high-quality transactions.
“San Francisco isn’t immune to the same changing market conditions we're seeing across other parts of the country. That makes high performance marketing tools even more valuable,” said Tom Tognoli, CEO of Intero Real Estate Services. “The Buyer Graph lets our sellers and their agents make data-driven decisions about how to price, market and match their listings.”
“In a market that is as competitive and tight-knit as San Francisco, we’ve always looked for ways to make smarter decisions and broker better transactions,” said Heidi Pay, COO of Golden Gate Sotheby’s International Realty. The Buyer Graph gives us an opportunity to elevate the way real estate is bought and sold throughout the market. It’s a win for our brokerage, but it’s really a win for everyone interested in San Francisco real estate.”
“The San Francisco Bay Area is our home market - where RealScout was first launched,” said Andrew Flachner, President Co-Founder of RealScout, Inc. “It’s amazing to see the shared vision among our partner brokerages manifest in the SF Buyer Graph, and I’m excited to see the positive transformation this will bring to the market.”
The SF Buyer Graph, much like other Buyer Graph initiatives around the nation, is open to any brokerage that wishes to join the initiative. In markets where Buyer Graphs are not yet formed or announced, Brokerages can opt to anchor a brand-new initiative with their fellow brands.
To join the SF Buyer Graph or to inquire about starting a Buyer Graph, contact buyergraph@realscout.com. Learn more at www.sfbuyergraph.com.
About RealScout
RealScout is a Silicon Valley-based technology startup tackling residential real estate’s core problem: matching homebuyers and homes. In over 100 markets, the company provides the only platform that enables brokerages to benefit from their buyer data from lead to close. With RealScout, real estate professionals can capture buyer attention, collect buyer data, and use that data to close more deals, more profitably. RealScout is funded by DCM and Formation 8, and the company is a graduate of the National Association of REALTORS® REach program. For more information, please visit: www.realscout.com.
Press Inquiries:
Andrew Flachner
(650) 397-6500
press@realscout.com
