MONTRÉAL, Sept. 18, 2018 (GLOBE NEWSWIRE) -- In a time of short-lived boutiques and fleeting trends, a store that reaches its 30th birthday has a lot of merit. Boutique 5^e Avenue, located on Laurier Ouest, is one of the rare business addresses that has withstood the test of time. Neither the changes in consumer habits, the many construction projects that disrupted Avenue Laurier, or changes in fashion and clientele could overcome this venerable independent boutique, which welcomes Montréal women of all walks of life, ages and styles to Outremont.

What's the secret of this timelessness? The quality and diversity of the collections combined with exceptional service. Owner Danielle Gélinas is the architect of this success. She put the customer experience in the forefront, even before the term became fashionable. To do so, she relies on two factors that are especially appreciated because they have become too rare today: quality and service, two overused terms that become meaningful in this case.

Danielle ensures a renewed offer that is always in the avant-garde of fashion, judiciously choosing creations for her customers. From season to season, the boutique organizes customer events to showcase new fashions and signature collections. The staff's friendly welcome, personalized service, warmth and competence, relevant advice, courtesy, discretion, respect for each customer's style, quality of the collections and even the layout of the boutique were all conceived to give the customer a sense of belonging that has been consolidated over the years.

"We don't turn 30 every day!" Danielle Gélinas exclaimed about this important milestone and the reception that will be held in its honour on October 25. "I want to honour and thank the quality and loyalty of my customers. I feel privileged to serve them and hope to continue to do so for a long time!" The red carpet event will bring together the boutique's best customers as well as several personalities and dignitaries, including France Castel and Jean-Claude Poitras.

Stylist, consultant, astute businesswoman, professional to her fingertips, Danielle created a boutique connected to the individual, in harmony with the customers who visit it. She and her team of in-store consultants cultivate the art of finding items that suit each customer's tastes and lifestyle. The customer, whether old or new, is received like a pampered VIP.  "Every customer deserves our full attention," is the boutique's motto. This is how it built its enviable reputation.

Among the brands offered: The famous French chic sporty brand Saint James; the German lines Marc Cain, Luisa Cerano, Cambio, Raffaelo Rossi, Brax and Repeat; Creenstone coats from Amsterdam and the luxurious Italian Cinzia Rocca coats; the American collections Lisa Todd and Eileen Fisher; and several accessories including the scarves of Canadian designer Suzie Roher. All world-class brands whose cuts and materials assure comfort and elegance. Boutique 5^e Avenue is the ideal medium and high-end destination for timeless clothing and accessories appropriate for every occasion, big and small.

2013 Grand Prix du Design winner in the Commercial Space category, Boutique 5^e Avenue offers an airy layout, contemporary elegance and impeccable aesthetics. With 3,000 sq. ft. of space, the atmosphere is pleasant, friendly and structured originally, on the cutting edge of design. Subdued atmosphere, spacious fitting booths, long counter with inviting stools, soft lighting. There is even a coffee break section for those accompanying the customers. Every detail has its purpose and contributes to the shopping experience.

“I want to take advantage of this 30th birthday to encourage women to thrive in entrepreneurship, believe in and invest in their dreams, dare to take risks and surround themselves with dedicated people who adhere to their business philosophy,” Danielle concludes.

For 30 years, Boutique 5^e Avenue has been a beloved address for many of Montréal's leading personalities. For those of you who would not yet know it, this is an opportunity to discover it, especially since Avenue Laurier is more welcoming than ever, with the infrastructure work almost completed. Come to 371 Avenue Laurier Ouest at the corner of Avenue du Parc in Montréal.

About Boutique 5^e Avenue
A fashion destination for Greater Montréal's professional and active women for the past 30 years, Boutique 5^e Avenue was founded in 1988. After working as a buyer for the boutique, Danielle Gélinas became co-owner in 1995. Then, in 2003, she took over as sole owner of the high-end fashion stop on Laurier Avenue. As a stylist, consultant and accomplice to her customers since then, Danielle Gélinas ensures that everyone has a unique shopping experience. Offering a judicious selection of constantly changing North American and European collections, Boutique 5^e Avenue is the ideal destination for style and user-friendly choice in a refined space. Learn more by visiting: www.5av.ca.

For information and media interviews with proprietor Danielle Gélinas:

Ludovic Iop / Melissa Arauz
Torchia Communications
Tel: 514-288-8290, ext. 222 / 205
ludovic@torchiacom.com / melissa@torchiacom.com