New report explore the Social Business Application market to grow at 26 % CAGR by 2019
The report provides in depth study of “Social Business Application” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization
PUNE, INDIA, November 21, 2017 /EINPresswire.com/ --Social Business Application Market Analysis And Forecast
Global Social Business Application Market 2015-2019
Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite.
Market outlook of social business applications
Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavio’s market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years.
Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions.
The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics.
Global social business application market segmentation by category
• Enterprise collaboration and communication
• Marketing automation
• Digital asset management
• Social media marketing management
Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses.
Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media.
The leading vendors analyzed by this report
• Adobe
• Oracle
• Salesforce.com
• Hootsuite
Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends.
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Key challenges faced by the leading vendors of this market
The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.
Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.
Key questions answered in the report
• What are the key factors driving the global social business applications market?
• What are the key market trends impacting the growth of the global social business applications market?
• What are the various opportunities and threats faced by the vendors in the global social business applications market
• Trending factors influencing the market shares for EMEA, APAC, and Americas?
• Key outcome of the five forces analysis on the global social business applications market?
• Growth forecast of the global social business applications market until 2019?
Technavio also offers customization on reports based on specific client requirement.
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Table of Contents:
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by category
Market segmentation
Enterprise communication and collaboration market
Marketing automation market
Digital asset management market
Social media marketing management market
PART 07: Geographical segmentation
Geographical segmentation
PART 08: Market drivers
Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
Market trends
PART 13: Vendor landscape
Vendor analysis
Other prominent vendors
PART 14: Key vendor analysis
Adobe Systems
Hootsuite
Oracle
Salesforce.com
PART 15: Appendix
List of abbreviation
PART 16: Explore Technavio
Continued…….
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