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New report explore the Social Business Application market to grow at 26 % CAGR by 2019

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The report provides in depth study of “Social Business Application” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization

PUNE, INDIA, November 21, 2017 /EINPresswire.com/ --

Social Business Application Market Analysis And Forecast

Global Social Business Application Market 2015-2019 
Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite. 
Market outlook of social business applications 
Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavio’s market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years. 


Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions. 


The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics. 


Global social business application market segmentation by category 
• Enterprise collaboration and communication 
• Marketing automation 
• Digital asset management 
• Social media marketing management 
Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses. 
Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media. 


The leading vendors analyzed by this report 
• Adobe 
• Oracle 
• Salesforce.com 
• Hootsuite 
Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends. 



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Key challenges faced by the leading vendors of this market 
The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance. 
Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs. 
Key questions answered in the report 
• What are the key factors driving the global social business applications market? 
• What are the key market trends impacting the growth of the global social business applications market? 
• What are the various opportunities and threats faced by the vendors in the global social business applications market 
• Trending factors influencing the market shares for EMEA, APAC, and Americas? 
• Key outcome of the five forces analysis on the global social business applications market? 
• Growth forecast of the global social business applications market until 2019? 
Technavio also offers customization on reports based on specific client requirement. 
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Table of Contents:

PART 01: Executive summary 
Highlights 
PART 02: Scope of the report 
Market overview 
Top-vendor offerings 
PART 03: Market research methodology 
Research methodology 
Economic indicators 
PART 04: Introduction 
Key market highlights 
PART 05: Market landscape 
Market overview 
Market size and forecast 
Five forces analysis 
PART 06: Market segmentation by category 
Market segmentation 
Enterprise communication and collaboration market 
Marketing automation market 
Digital asset management market 
Social media marketing management market 
PART 07: Geographical segmentation 
Geographical segmentation 
PART 08: Market drivers 
Market drivers 
PART 09: Impact of drivers 
PART 10: Market challenges 
Market challenges 
PART 11: Impact of drivers and challenges 
PART 12: Market trends 
Market trends 
PART 13: Vendor landscape 
Vendor analysis 
Other prominent vendors 
PART 14: Key vendor analysis 
Adobe Systems 
Hootsuite 
Oracle 
Salesforce.com 
PART 15: Appendix 
List of abbreviation 
PART 16: Explore Technavio

 Continued…….

 

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CONTACT US:

NORAH TRENT

Partner Relations & Marketing Manager

sales@wiseguyreports.com

www.wiseguyreports.com

Ph: +1-646-845-9349 (US)

Ph: +44 208 133 9349 (UK)

Norah Trent
WiseGuy Research Consultants Pvt. Ltd.
+1 646 845 9349 / +44 208 133 9349
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