Atelier Cologne pops up with pizzazz at Charles de Gaulle Airport

Premium fragrance brand Atelier Cologne was highlighted in a pioneering pop-up store at Paris Charles de Gaulle Airport through October. The promotion was in partnership with Société de Distribution Aéroportuaire (the joint venture between Paris Aéroport and Lagardère Travel Retail).

The Terminal S4 outlet was the L’Oréal Travel Retail brand’s first pop-up in a European airport.

Cutting-edge retail: At the official ribbon-cutting ceremony on 18 October are (left to right) L’Oréal Travel Retail Europe Middle-East Africa India Managing Director Gianguido Bianco; L’Oréal Travel Retail Giorgio Armani, Designer Fragrances & Atelier Cologne General Manager Stefanie Von Albert; Atelier Cologne Creators and Founders Christophe Cervasel and Sylvie Ganter; Groupe Aéroports de Paris Retail Director Aude Ferrand and Société de Distribution Aéroportuaire CEO Guy Bodescot.

The pop-up highlighted four collections of 20 fragrances, inspired by travels and the different tastes, cultures and personalities of travellers. Refillable travel sprays could be customised through an engraving service and a photo booth offered opportunities for digital selfies.

The pop-up highlighted 20 travel-inspired fragrances and (below) offered consumers the opportunity to take digital selfies.

L’Oréal Travel Retail described the pop-up store as a “perfect illustration of premium retailtainment” that can recruit new customers and enhance their travelling experience.

Société de Distribution Aeroportuaire Director General & CEO Guy Bodescot said the company was proud to welcome the first Atelier Cologne airport outlet.

“The French brand perfectly meets travellers’ desires in search of emotion, authenticity, naturality, personalisation and gifting services. The Atelier Cologne pop-up store reflects the excellence of retail and retail design achieved by L’Oréal Travel Retail,” he said.

The opening followed news of Atelier Cologne’s preparations to open at airports in Munich, Beijing, New York and Los Angeles. . Atelier Cologne has already opened over 30 travel retail doors worldwide in airports including Paris, London Heathrow, Dubai, Vancouver, Montreal, Bangkok Suvarnabhumi and Incheon.

“A perfect illustration of premium retailtainment.”

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