ALLENTOWN, Pa. – A popular sports bar and entertainment venue in Allentown invites NASCAR fans to follow their favorite drivers as they compete in high-adrenaline races this spring and summer.
Sports & Social Allentown, a nationally acclaimed dining and entertainment concept, on Wednesday announced a new weekly Pocono Raceway NASCAR Watch Party fueled by Busch Light and in partnership with Pocono Raceway.
The Pocono Raceway NASCAR Watch Party launches on Sunday, April 21, for the Geico 500 at Talladega Superspeedway and runs weekly until the Sept. 1 Cook Out Southern 500 at Darlington Raceway.
Sports & Social Allentown operates at 645 Hamilton St. in downtown Allentown.
The watch party, which starts one hour prior to the race and runs until the race ends, includes special $3 Busch Light pints, a weekly ticket giveaway of two tickets to the July 12-14 NASCAR tripleheader weekend at Pocono Raceway and $50 Sports & Social Allentown gift cards.
Also, a Busch Light Giveaway includes a meet-and-greet with country music artist Ashley Cooke and two tickets to her April 25 concert at PPL Center.
“What could be more exciting than hearing ‘start your engines’ and watching NASCAR on our 25-foot video wall?” said Todd LaFever, general manager of Sports & Social Allentown. “We thank Busch Light and Pocono Raceway for partnering with us for this awesome weekly event.”
To kick off the Pocono Raceway NASCAR Watch Party, Pocono Raceway will bring its pace car to downtown Allentown and have its team on-site prior to the Talladega race start at 3 p.m.
Sports & Social Allentown’s Pocono Raceway NASCAR Watch Party will feature the following NASCAR Cup Series races in 2024:
Talladega Watch Party: April 21
· Watch Party Starts at 2 p.m.
· Race starts: 3 p.m.
· Partnership kickoff event includes: Pocono Raceway pace car and team on-site
Dover Watch Party: April 28
· Watch Party Starts: 1 p.m.
· Race Starts: 2 p.m.
Kansas Watch Party: May 5
· Watch Party Starts: 2 p.m.
· Race starts: 3 p.m.
Darlington Watch Party: May 12
· Watch Party Starts: 2 p.m.
· Race Starts: 3 p.m.
Charlotte Watch Party: May 26 (Memorial Day weekend)
· Watch Party Starts: 5 p.m.
· Race Starts: 6 p.m.
St. Louis Watch Party: June 2
· Watch Party Starts: 2:30 p.m.
· Race Starts: 3:30 p.m.
Sonoma Watch Party: June 9
· Watch Party Starts: 2:30 p.m.
· Race Starts: 3:30 p.m.
Iowa Watch Party: June 16
· Watch Party Starts: 6 p.m.
· Race Starts: 7 p.m.
New Hampshire Watch Party: June 23
· Watch Party Starts: 1:30 p.m.
· Race Starts: 2:30 p.m.
Nashville Watch Party: June 30
· Watch Party Starts: 2:30 p.m.
· Race Starts: 3:30 p.m.
Chicago Watch Party: July 7
· Watch Party Starts: 3:30 p.m.
· Race Starts: 4:30 p.m.
Pocono Watch Party: July 14
· Watch Party Starts: 1:30 p.m.
· Race Starts: 2:30 p.m.
Indianapolis Watch Party: July 21
· Watch Party Starts: 1:30 p.m.
· Race Starts: 2:30 p.m.
Richmond Watch Party: August 11
· Watch Party Starts: 5 p.m.
· Race Starts: 6 p.m.
Michigan Watch Party: August 18
· Watch Party Starts: 1:30 p.m.
· Race Starts: 2:30 p.m.
Daytona Watch Party: August 24
· Watch Party Starts: 6:30 p.m.
· Race Starts: 7:30 p.m.
Darlington Watch Party: September 1 (Labor Day weekend)
· Watch Party Starts: 5 p.m.
· Race Starts: 6 p.m.
Sports & Social Allentown, which opened in 2022 at Seventh and Hamilton streets, provides made-from-scratch, elevated versions of gameday favorites like nachos and wings, curated cocktails and specialty drinks and a beer selection of national brews and local favorites. Other menu highlights include salads, sandwiches, bowls and entrees.
Sports & Social Allentown provides made-from-scratch, elevated versions of gameday favorites like nachos and wings, curated cocktails and specialty drinks, and a beer selection of national brews and local favorites. Salads, sandwiches, bowls, and entrees round out the menu.
The 8,000-square-foot venue features a variety of live music and special events throughout the week, including a top-notch, sports watching experience with its premier game-day Sports Watch activations.
Outfitted with state-of-the-art AV technology throughout the venue, the space boasts a 25-foot LED display at its centerpiece that allows guests to enjoy multiple games and sporting events at once.
In November, Sports & Social Allentown also launched a partnership with global online betting and gaming brand Betway.
The multi-year agreement brought an enhanced gameday experience to sports bettors and fans, featuring an in-house LED board that highlights Betway’s live odds and promotions, and on-site activations that include watch parties and exclusive food and beverage promotions where customers can receive corresponding credits if they make a qualifying wager on their Betway account.
Sports & Social Allentown operates at 645 Hamilton St. in downtown Allentown.
Guests also can enjoy a wide variety of social games, including Skee-Ball, foosball, pop-a-shot, arcade games and Beirut.
Additionally, the Allentown venue features a dog-friendly outdoor patio that features tables for al fresco dining and Sports & Social’s signature Crush Bar, offering a large selection of specialty crush drinks.
Sports & Social Allentown is open daily at 11:30 a.m. and closes around midnight Sunday through Thursday and around 2 a.m. Fridays and Saturdays, based on guest demand.
Reservations can be made on OpenTable.com. Private event space can also be reserved by calling Noelle Franklin at 215-251-4871.
