Some Colorado brewing companies are partnering with cannabis companies to produce seltzers containing CBD or THC, according to The Colorado Sun.
The brewer perspective toward cannabis has shifted: cannabis is no longer seen as rival to the industry, and brewers such as Ska, Left Hand and Ceria are now producing beers and seltzers infused with CBD and THC, the publication said.
“I think the beer industry is a little more open arms, it’s becoming that way,” Matt Vincent, a co-owner of Ska Brewing and Oh Hi Beverages, told the Colorado Sun.
“Being on both sides of the table, I see a lot of similarities. I see every reason why they should come together.”
Click here for more information about the upcoming Benzinga Cannabis Capital Conference Oct. 22-23 in Chicago.
Oh Hi is a collaboration between Ska Brewing and Durango Organics, a marijuana dispensary and grower. The company produces four types of seltzers infused with 5 or 10 milligrams of water-soluble THC, and plans to distribute CBD seltzers as well, The Colorado Sun said.
It will take time for this new trend to catch on, as joint ventures are still not “super common” Bart Watson, an economist at the Brewers Association, told the publication.
"Moving into cannabis is a very different regulatory environment and one that brewers are cautious about as long it remains federally illegal," Watson said.
"The growth opportunity within craft beer has been more challenging in recent years, so we are seeing firms broaden the horizon to bring their company growth."
Don’t miss out on the top cannabis stories of the day. Click here to sign up for our daily insider newsletter.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!