Celebrated Businesswoman Crowdfunds Cookware Invention
Award-Winning Entrepreneur Uses Kickstarter and LaunchMine for EZ Master - The First Double Boiler Attachment for Stand Mixer.
/EINPresswire.com/ Sebastopol, CA - June 6, 2012 -- Award-winning service sector entrepreneur Marinela Luminita Dragan of Portland, Oregon's Dragan Concepts LLC is using two crowdfunding platforms to launch EZ Master, the first double boiler attachment for stand mixers. Already distinguished for her work running an elder care business, Ms. Dragan seeks similar success with the help of Kickstarter.com and a new crowdfunding destination, LaunchMine.com. Born in Romania and a US citizen for only 12 years, the businesswoman is cementing her reputation in home services and products with the introduction of EZ Master, her second invention.
Success in the cookware industry seems a sure bet for EZ Master. As the only temperature-controlled double boiler that universally attaches to stand mixers and cuts required cooking time in half, its broad appeal seems obvious. As such, Marinela Dragan (nicknamed Lumi) turned to crowdfunding to support the launch of her product. By introducing prospective fans to the product before it becomes formally available, she is building enthusiasm for the product and allowing social media to help spread the news.
Her Kickstarter campaign includes product demonstration videos, pictures and schematics, and details about the features and benefits of the product. Also, included are photos and descriptions of incentives to supporters. One is a cookbook she authored titled, "Lumi's Kitchen. Rustic Romanian Recipes for Everyday Cooking." The other is a T-shirt featuring Vlad the Impaler, the Romanian who inspired the creation of Dracula. Please check the direct link for EZ Master Mixing Bowl:
http://www.kickstarter.com/projects/10743649/new-breakthrough-in-kitchen-ware?ref=live
In addition, she is using the LaunchMine platform, a new player in crowdfunding. Here, Dragan can leverage her inventory specifically for marketing and brand exposure tools. LauchMine is run by the new products distributor and retailer SmallBrandNation.com. As such, EZ Master will have entree to their wholesale and retail distribution so as to gain easier access to other potential retailers.
Success seems to follow Dragan in all her pursuits. She won the lottery for a US visa in 1995 and, after relocating from Romania to Oregon, has taken advantage of opportunity in America. Married for 27 years and the parent of two, she runs her elder care business like a caring, supportive household. This led to her receiving the Better Business Bureau's Torch Award for Customer Service in Oregon and S.W. Washington.
It is the same drive to help others that led to her inventions. She released My Sock Mate, a laundry accessory, to help anyone tired of losing socks. On Christmas Eve of 2007, divine intervention helped her hatch the idea for EZ Master.
"I love the stand mixer. It saves me a lot of work and time, when I make a cake, I have to stand over the stove with the double boiler for a half hour to make my own frosting," says Ms. Dragan, Founder of Dragan Concepts, LLC. "On 2007 Christmas Eve, after too much time at the stove, a voice told me what I needed to do. Now, EZ Master is getting a ton of positive response. I am excited to use crowdfunding and reward the newest fans."
EZ Master will be a great addition to home kitchens, though it would benefit bakeries and commercial kitchens, too. MSRP is $149.95 and the product is available for pre-production orders at SmallBrandNation.com or through KickStarter.com. Contact Ms. Dragan by email at draganconcepts@gmail.com, or call 503-788-8380 for more information.
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/EINPresswire.com/ Sebastopol, CA - June 6, 2012 -- Award-winning service sector entrepreneur Marinela Luminita Dragan of Portland, Oregon's Dragan Concepts LLC is using two crowdfunding platforms to launch EZ Master, the first double boiler attachment for stand mixers. Already distinguished for her work running an elder care business, Ms. Dragan seeks similar success with the help of Kickstarter.com and a new crowdfunding destination, LaunchMine.com. Born in Romania and a US citizen for only 12 years, the businesswoman is cementing her reputation in home services and products with the introduction of EZ Master, her second invention.
Success in the cookware industry seems a sure bet for EZ Master. As the only temperature-controlled double boiler that universally attaches to stand mixers and cuts required cooking time in half, its broad appeal seems obvious. As such, Marinela Dragan (nicknamed Lumi) turned to crowdfunding to support the launch of her product. By introducing prospective fans to the product before it becomes formally available, she is building enthusiasm for the product and allowing social media to help spread the news.
Her Kickstarter campaign includes product demonstration videos, pictures and schematics, and details about the features and benefits of the product. Also, included are photos and descriptions of incentives to supporters. One is a cookbook she authored titled, "Lumi's Kitchen. Rustic Romanian Recipes for Everyday Cooking." The other is a T-shirt featuring Vlad the Impaler, the Romanian who inspired the creation of Dracula. Please check the direct link for EZ Master Mixing Bowl:
http://www.kickstarter.com/projects/10743649/new-breakthrough-in-kitchen-ware?ref=live
In addition, she is using the LaunchMine platform, a new player in crowdfunding. Here, Dragan can leverage her inventory specifically for marketing and brand exposure tools. LauchMine is run by the new products distributor and retailer SmallBrandNation.com. As such, EZ Master will have entree to their wholesale and retail distribution so as to gain easier access to other potential retailers.
Success seems to follow Dragan in all her pursuits. She won the lottery for a US visa in 1995 and, after relocating from Romania to Oregon, has taken advantage of opportunity in America. Married for 27 years and the parent of two, she runs her elder care business like a caring, supportive household. This led to her receiving the Better Business Bureau's Torch Award for Customer Service in Oregon and S.W. Washington.
It is the same drive to help others that led to her inventions. She released My Sock Mate, a laundry accessory, to help anyone tired of losing socks. On Christmas Eve of 2007, divine intervention helped her hatch the idea for EZ Master.
"I love the stand mixer. It saves me a lot of work and time, when I make a cake, I have to stand over the stove with the double boiler for a half hour to make my own frosting," says Ms. Dragan, Founder of Dragan Concepts, LLC. "On 2007 Christmas Eve, after too much time at the stove, a voice told me what I needed to do. Now, EZ Master is getting a ton of positive response. I am excited to use crowdfunding and reward the newest fans."
EZ Master will be a great addition to home kitchens, though it would benefit bakeries and commercial kitchens, too. MSRP is $149.95 and the product is available for pre-production orders at SmallBrandNation.com or through KickStarter.com. Contact Ms. Dragan by email at draganconcepts@gmail.com, or call 503-788-8380 for more information.
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