Virgin Atlantic inks deal to transform airline dining

Virgin Atlantic has unveiled a partnership with award winning food writer  and TV host Donal Skehan to reinvent their dining experience at 38,000ft.

Irish native, and now LA based Donal Skehan has been working with Virgin Atlantic for 12 months to develop a completely new approach to in-flight dining.  This includes a range of delicious dishes inspired by global destinations and focuses on sustainable, fresh ingredients which bring restaurant standard food to the skies.

This month new “dine with Donal” dishes will debut in the airline’s Upper Class cabins and airport Clubhouses, followed by Premium and Economy cabins next year.

This is Donald’s first airline collaboration and the dishes take inspiration from his best selling cookery books, and experience travelling the world. He is a regular host on BBC One’s Saturday Kitchen and  also presents; “Meals In Minutes” on RTE One & Good Food Channel, and hosted “Junior MasterChef” on BBC One, “Grandma’s Boy” on FOX International and “Follow Donal” on Food Network UK & US, he also regularly appears on The TODAY Show on NBC.

The new menu items feature sustainably sourced fish, meat and vegetables – building on Virgin Atlantic’s industry leading sustainability work. The British airline has worked in partnership with the Sustainable Restaurant Association (SRA) to introduce the world’s first framework to address the challenges of sustainable inflight catering such as: Fair Farming, Sustainable Fish & Seafood, Deforestation & Biodiversity, Animal Welfare, Transparency and Waste.

Donal Skehan said: “It’s such a pleasure working with Virgin Atlantic, as I can’t imagine another airline that has such a right to win in this space.  Together, we’re turning the industry upside down by creating stunning, delicious and healthy food at 38,000 ft.”

Daniel Kerzner, VP Customer Experience at Virgin Atlantic said: “We continue to raise the bar by looking outside our industry for the latest trends and innovation. Donal is the perfect partner to help us bring game changing food to the skies, and give our customers an elevated experience they won’t find anywhere else.”

Earlier this year Virgin Atlantic introduced a “Mile High Tea” designed exclusively by master patisserie Eric Landlard for their clubhouses, and all cabins on board. The latest partnership builds on Virgin’s aim to be the airline that doesn’t serve airline food.